When is a relaunch worthwhile?
Redesign or relaunch? Signs that your website should be renewed — and how not to lose rankings in the process.
Redesign or relaunch?
A redesign mainly renews the look. A relaunch goes further: technology, structure and content are rebuilt. Which one fits depends on where the real problems are.
Typical signs
- The site looks outdated or no longer fits the brand
- It is hard to use on a smartphone
- Loading times are noticeably long
- Changes are laborious or only possible with help
- Plugins and system are out of date
- Enquiries and rankings are declining
Need a hand?
Let’s build it together
Taking rankings with you
Before the relaunch, all URLs are recorded and redirected to the new pages. Metadata, headings and well-ranking content are carried over, and visibility is monitored for a few weeks afterwards.