Website relaunch
A website relaunch for better visibility, more performance and more conversions.
A relaunch with a plan and a strategy
Why a website relaunch?
A professional relaunch combines technology, design and content — for more visibility, a better user experience and more enquiries.
A relaunch does not just bring a fresh design — it takes your website to a new level technically and in content.
7 reasons for a website relaunch
A professional website relaunch is far more than a new design. It brings your site up to date technically, in content and in design.
- Ensure GDPR compliance
- Replace an outdated look with modern design
- Shorten loading times and boost performance
- Better rankings in Google search
- Improve accessibility
- Integrate new features and interfaces
- Make maintenance and care easier
More than a new design
Success factors for your website relaunch
With a well-planned relaunch your website becomes faster, more secure and more successful — for Google and for your visitors.
A technical fresh start
Outdated systems, slow loading and messy structures are replaced by a modern, maintainable foundation.
- Next.js
- WordPress
- Core Web Vitals
- Security
- Updates
An SEO-safe foundation
All URLs, rankings and content are recorded before the relaunch and redirected cleanly so no visibility is lost.
- 301 redirects
- Metadata
- Search Console
- Monitoring
GDPR compliance
Cookie banner, privacy policy, fonts and third parties are reviewed and integrated in a legally sound way.
- Cookie consent
- Local fonts
- DPAs
Relaunch or redesign?
When is a website relaunch worthwhile?
Not every website needs a complete restart straight away — but these signs point to one.
Outdated, an old theme, or not privacy-compliant?
A relaunch pays off when your site no longer keeps up technically, visually or in content. A fresh start is often cheaper than endless patching.
- When the site works poorly on smartphones
- When content can only be changed with help
- When plugins, theme or system are no longer updated
- When loading times are noticeably long
- When the design no longer fits the brand
- When enquiries and rankings decline
Rule of thumb: if several points apply, a relaunch is usually more economical than further individual fixes.
Relaunch project
Plan your website relaunch with me
Your contact for the website redesign
For your relaunch I accompany you from the first analysis to launch — with clear planning, transparent communication and a result that convinces technically and visually.
Together we check what can stay, what needs to improve and how your new website brings more enquiries.
The website process
The modules of website development
Which steps does building a website involve?
Workshop & kick-off
Together we lay the foundation for your project and record all important information.
- Project brief
- Goals
- Target groups
Concept
We structure content, goals and target groups to develop a clear strategy.
- Sitemap
- Wireframes
- Content plan
- Personas
Design
Ideas become appealing layouts that combine user guidance and brand impact.
- Moodboard
- Style guide
- Responsive layouts
- Prototype
Development
The website is built, optimised and equipped with individual features.
- CMS setup
- Next.js / WordPress
- Custom plugins
Testing
Before launch the website is checked on all devices and tested for errors.
- Device tests
- Accessibility
- Performance
Content
We fill the website with texts, images and SEO-optimised content.
- Copy
- Images
- Metadata
Launch
The finished website goes live, technically secured and prepared for SEO and tracking.
- Go-live
- Redirects
- Search Console
- Training
Care, development & support
After launch your website is not “finished”.
Possible items:
- Backend training
- CMS and plugin updates
- Website maintenance
- Content marketing, SEO, GEO
No fixed contract needed and change requests included — flexible support ensures long-term success.
Free initial consultation
Prefer a quick request? I’ll get back to you!
References
Relaunch examples of my work
Frequently asked questions about relaunches
Frequently asked questions
Answers to the most common questions about relaunching your website.
How long does a website relaunch take?
Depending on scope, between four and twelve weeks. Smaller company sites are often done within four to six weeks.
Will I lose my Google rankings?
Not with proper planning: all URLs are recorded, redirected and monitored after launch.
What does a website relaunch cost?
That depends on the number of pages, features and design effort. The cost calculator gives you a first estimate.
Can my existing content be carried over?
Yes. Good content is carried over and revised where needed; weak pages are merged or rewritten.
What is the difference between a redesign and a relaunch?
A redesign mainly renews the look. A relaunch also renews technology, structure and content.
Does my website stay online during the relaunch?
Yes. The new website is built in a staging environment and only goes live after your approval.
Will I switch systems during the relaunch?
Only if it makes sense. We decide together whether WordPress, Next.js or another system fits best.
What happens after the relaunch?
On request I take care of maintenance, updates and further development — flexibly and without long contracts.