Making your website visible
The most important steps so your website is found on Google and in AI search.
The technical foundation
Before content can rank, Google has to find and understand the page. First check whether your pages are indexed, whether a sitemap exists and that nothing is accidentally excluded with “noindex”.
- Set up Google Search Console
- Submit an XML sitemap
- Clean, readable URLs
- HTTPS and fast loading times
Content that answers questions
People search for solutions. Every important page should answer a concrete question — with a clear heading, understandable text and a next step.
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Being found locally
For regional businesses a Google Business Profile is a must: complete details, real photos, current opening hours and reviews.
Visible in AI answers
AI assistants cite sources that are clearly structured, factual and trustworthy. Structured data, unambiguous statements and a consistent business presence help.